Reimagining Hydration & Sustainability for a World on the Move
Hydration seems simple—until you look closer at the systems, waste, and outdated assumptions behind it. We caught up with Roam CEO Sunjay to learn more about the mission, the product, and the big news shaping Roam's next chapter.
Behind the Story
Focus Areas
The global bottled water market is one of the largest consumer goods industries in the world, valued at hundreds of billions of dollars and continuing to grow as consumers prioritize health, wellness, and convenience. In 2025, the market is expected to approach roughly $293 billion, with forecasts to exceed $400 billion by 2030 as demand for clean, on-the-go refreshment keeps rising.
Within this giant market, the sparkling water segment has emerged as one of the fastest expanding categories, valued at tens of billions of dollars today with projections to surpass $100 billion by the early 2030s, driven by healthier beverage preferences and premiumization trends.
Meanwhile, the reusable water bottle market—where sustainability and design intersect—already exceeds $9 billion globally, growing steadily as consumers replace single-use plastics with eco-friendly alternatives.
It's a massive industry with deep inertia, but also ripe for thoughtful disruption.
Roam was founded to challenge the fundamental inefficiencies of how we hydrate—especially when it comes to carbonation and sustainability.
A Category Poised for Reinvention
For decades, innovation in hydration focused on what we drink, rather than how we drink it. Bottled sparkling water grew into a global staple, but still relied on single-use packaging and stationary carbonation solutions. At-home systems brought bubbles to the kitchen—but only there. On the go, carbonation meant choosing wasteful cans or bottles.
The industry responded with incremental upgrades: more flavors, sleeker packaging, brand extensions. But the core experience—portable, sustainable carbonation—remained elusive.
Roam saw the blind spot.
Built by Proven Consumer & Design Leadership
Roam was founded by a seasoned leader with a track record of bringing world-class consumer goods and design-driven products to market. The team's roots span global hardware manufacturing, reusable bottle innovation, and water filtration excellence. That experience isn't academic—it's tactical. It shows in every seam, valve, and curve of what Roam builds.
Designed for life on the move
Mobility, sustainability, and joy
should not be at odds
SodaTop™: Carbonation Liberated
At the core of Roam's vision is SodaTop™—a portable carbonator engineered to turn still water into sparkling anywhere in under five seconds.
SodaTop™: Portable carbonation in the palm of your hand
The magic isn't just speed. It's the way SodaTop™ rewires the category:
- ❌ No bulky countertop machines.
- ❌ No oversized CO₂ tanks.
- ❌ No return shipping logistics.
Instead, SodaTop™ uses 100% recyclable steel CO₂ canisters with straightforward one-way logistics. The result is premium, portable carbonation that fits in the palm of your hand—and into the rhythm of daily life.
This innovation doesn't just improve an existing product; it expands the category, bringing carbonation to contexts that were previously frozen out: backpacks, flights, offices, beaches, trails, and lunch breaks.
Sustainability by Design
The bottled water industry's enormous scale comes with enormous waste: plastic packaging, shipping emissions, and single-use culture. Roam's philosophy sidesteps these pain points by fusing reusable hardware with recyclable propellant, enabling hydration that fits modern values.
Roam: Where style meets sustainability
This is sustainability that scales—without asking consumers to give up convenience or quality.
Where the Industry Is Headed
As global demand for healthier beverages accelerates and consumers increasingly weigh environmental impact, the hydration market is shifting. Growth isn't just about sales—it's about experiences that align with values. Portable carbonation meets a moment where mobility, wellness, and sustainability converge.
Roam sits at this intersection, not as an afterthought, but as a design-forward solution to the category's largest inefficiencies.
Global Water Bottle Market
Global market size, growth rate, and structure
Market Summary
- Study period
- 2025–2031
- Base year
- 2024
- CAGR
- 6–8%
- Market size 2024
- ~$72B
- Market size 2031
- ~$115B
Market Forecast
Market Structure
Major Players
Most innovation focused on insulation, materials, and branding—not functionality.
Market data based on industry reports and market research, 2025
A New Era of Hydration
Roam's story is one of vision—seeing beyond what hydration has been to what it can become.
Sparkling water should not be tethered to kitchen counters or plastic waste streams. It should be boundless, delightful, and aligned with how we live.
This is carbonation,
finally set free
And it's only the beginning.
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